WHY REPUTATION?
"Research shows conclusive proof of the relationship between a good reputation and better business efficiency."
IPSOS
Grow your company's most vital strategic asset.
Reputational value (RV) contributes up to 73% to your company's market value.
When you build reputation proactively, you do more than gain recognition. You build the long-term value of your company's most vital strategic asset.
We've made it our mission to help business owners build and communicate the true value of their company's reputation, as well as redeem maximum value when they eventually sell their business.
Along the journey, our clients have expanded into new geographies, increased revenues, retained valuable people, and reduced brand reputation risk.
Building reputation is not a linear or quick process (we wish it was!) But the outcome makes the effort well worthwhile.
Reputation creates more financial value.
Two decades of research supports our experience that the financial benefit of building reputation goes beyond focusing on brand or marketing alone.
In 2005, the Reputation Institute found that just a one point increase in a company's reputation score led to an average market value increase of $US147M.
In 2011, Oxford Metrica showed that in 2010, Google's tangible value was approximately US$36B, its brand value an estimated $US44B, and it's reputational value an estimated $US110B.
A 2013 study showed just a 5% improvement in reputation strength led to an average $600M profit increase across S&P 500 companies.
In 2019, AMO found reputation supported corporate value as markets came under pressure. Reputational value grew by 2.1% among the top 15 indices, while total market cap dropped 0.4% in the same period. This equated to $16.77 trillion in value for shareholders.
In 2024, Echo showed 93% of listed companies in the UK benefited from a reputation contribution worth £719 billion in shareholder value. This is up 3.8% in the last 12 months. Conversely, a poor reputation eroded market cap by 11% on average, costing shareholders £4.6 billion.
Stakeholder expectations are changing faster than ever and it's necessary to keep pace. According to PWC, 45% of CEOs surveyed in 2024 don't believe their companies would survive in 10 years on their current trajectory.
Future-focused leaders are adopting new strategies to take their business further.
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