Build value through a higher reputation

Build a higher reputation

REPUTATION SHERPA GUIDES YOU
What's the big idea?
Leaders of top companies know that maintaining an existing reputation is not enough. Evidence and experience shows that when companies define and proactively build the reputation they want, they increase the long-term value of their business and brand.

At Reputation Sherpa, we believe reputation is the foundation of enduring success for service-based businesses. Importantly, we know how to proactively build and leverage your reputation so it supports your company's future growth.
Amplify impact.
Your small to medium service business likely has a good reputation with your clients and partners. But much of your winnable market is not aware of the value you can create for them.

By strategically building your brand reputation, you can reach more people and have a greater impact.

A proactive reputation strategy sets a credible, attainable vision to amplify your value and impact. And a plan to build it.
TAKE THE FIRST STEP
"Of all the successes we've had in the last five years, the reputation work has been a standout. Jo's experience in knowing the right steps to take was a key part of our success. Had we not taken this reputation journey with Jo, we clearly wouldn't be the company we are today."
Andrew Sanderson, Founder and former CEO, TAE Aerospace
"There are not many people who fully understand how to manage and build reputation. Jo really gets it. She doesn't call herself Reputation Sherpa for nothing. She can help you get to the mountain."
Elliot Schreiber, US-based author and expert in governance and reputation.
Create value.
Up to 95% of the market value in a service-based business is intangible. Of this, reputation contributes up to 73%. It's known as reputational value (RV). It helps you attract clients, employees, or investors on the strength of your reputation.

Without a strategy to build and release it, RV remains unrecognised and unrealised. We've spent 12 years researching, developing and refining the right proactive reputation strategy for growing SMEs to build, leverage, and redeem reputational value.
TAKE THE FIRST STEP
We guide you.
I'm Jo, your chief guide. With 20 years in brand and marketing management, and 12+ years dedicated to reputation, I've seen what works and what doesn't in companies of all sizes.

I've seen disconnected brand, marketing, and PR strategies waste resources and create risk. And I've seen proactive reputation strategy create alignment, get traction, and build value.

Having helped create $420M+ in reputational value for Australian businesses, I can help you identify and build the right strategic foundation for more valuable business and brand.
Is it right for you?
Proactive reputation strategy is for you if your service business has:
An offer that makes a genuine difference for your clients
A solid reputation among your existing clients and network
A future focused leader committed to long-term growth.
Reputation building is not a short-term lead generation program. It's a strategic process to establish a higher reputation -- one that helps achieve your business and growth goals.
"Reputation, like magnetism, generates action at a distance."

Dr. Charles Fombrun, physicist and founder of The Reputation Institute.

TAKE THE FIRST STEP

REPUTATION SHERPA GUIDES YOU

What's the big idea?

Amplify impact.

"Of all the successes we've had in the last five years, the reputation work has been a standout. Jo's experience in knowing the right steps to take was a key part of our success. Had we not taken this reputation journey with Jo, we clearly wouldn't be the company we are today."

"There are not many people who fully understand how to manage and build reputation. Jo really gets it. She doesn't call herself Reputation Sherpa for nothing. She can help you get to the mountain."

Create value.

We guide you.

Is it right for you?

"Reputation, like magnetism, generates action at a distance."