Proactive Reputation Building strategy

Reputation Builder™

THE RIGHT FOUNDATION FOR AN ENDURING REPUTATION
Create traction.
"The reputation program has been profound for our business. Nothing we've done before in this area has had the same traction and impact, from Board level right across the organisation. We've started on the building phase of the journey [PRB™] and I'm thrilled with the work we are doing."

Dean Anderson, CEO, Leading Teams Australia
Keep pace with perception.
Reputation Builder™ is a 14 week program to:
Conduct a brand and business competitive analysis
Understand and improve client and key stakeholder perceptions
Set a clear and credible vision for the reputation you want to build
Define and communicate your brand positioning in line with your reputation vision
Identify the internal changes needed to align your brand and future reputation
Present a credible, unifying, and exciting 5-year reputation vision to your team
Outline a 3-5 year plan to build, leverage, and redeem reputational value in your business.*
*Outline only. A detailed, reputation-focused marketing plan is the first phase of a PRB™ journey.
Lead with vision.
Your company's reputation is intrinsically linked with the reputation of its leader.

Reputation Builder™ identifies an inspiring and authentic reputation vision that elevates your leadership and influence.

Reputation strategy connects your leadership decisions, operational actions, brand promise, and service delivery.

A company's reputation accelerates when it's driven by a future focused leader. You own the vision. We help bring it to life.
TAKE THE FIRST STEP
Phases of Reputation Builder™
1. DIAGNOSTIC
Analyse context.

A competitive revew and analysis of your market and current strategy. Assess all dimensions of your reputation and brand in context of your industry and key competitors.
Weeks 1 - 3
2. PERCEPTIONS
Perceptions and drivers.

We interview selected leaders, clients, and employees through a reputation lens. Combined with diagnostics, we analyse your stakeholders' value drivers, perceptions, and expectations.
Weeks 3 - 8
3. DIRECTION
Findings and actions.

As a result of our analysis we develop and present our recommended reputation vision, positioning, messaging and implementation steps. You decide what help you need.
Weeks 8 - 14
A higher reputation is in reach. Trust the process.

Organisations that follow our process increase the value of their business. A higher reputation takes time, yet value is gained at each step of the journey.

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THE RIGHT FOUNDATION FOR AN ENDURING REPUTATION

Create traction.

Dean Anderson, CEO, Leading Teams Australia

Keep pace with perception.

Lead with vision.

Phases of Reputation Builder™

A higher reputation is in reach. Trust the process.

Organisations that follow our process increase the value of their business. A higher reputation takes time, yet value is gained at each step of the journey.