Take the path to value creation.
Research shows that the majority of CEOs see reputation as their company's most important asset. But few have a strategy their team can follow to build and leverage it's value.
If you're not building your reputation by design, other factors are shaping it by default.
Don't let an underdeveloped brand, unclear messaging, changing stakeholder expectations, or governance gaps limit your ability to create future value. Join the leaders building their company's reputation from the inside out.
"This program has been profound for our business. Nothing we've done before in this area has had the same traction and impact. I'm thrilled with the work we're doing."
Dean Anderson, CEO, Leading Teams Australia
The steps.
1. DIAGNOSTIC
Background research
Determine how your company is positioned in key dimensions of reputation, relative to alternatives.
WEEKS 1 - 2
2. PERCEPTIONS
Stakeholder interviews
Uncover the nuanced perceptions, expectations, and value drivers of your most important stakeholders.
WEEKS 3 - 8
3. DIRECTION
Reporting and actions
Get the extensive feedback, recommendations, messaging and priority actions you need to build a higher reputation.
WEEKS 9 - 14
Be guided by experience.
Many companies don't have the internal resources to research and analyse stakeholder perceptions, develop a credible reputation vision and determine the internal and external actions to make it a reality.
When you put your reputation strategy in expert hands, we draw on 33 years of business, marketing, brand, and reputation experience to do it with you.
In 14 weeks, you'll set the same strategic foundation that's helped achieve outstanding results in an eventual acquistion (while building recognition along the journey).
- A medium to large national company: 50% of sale price attributed to reputational value.
- A large national company: $200M+ beyond expected sale price
- SME service firm: Sold for an amount "never thought possible"
- Mid-sized national company: $75M+ when sold to global giant in a different industry
*Names and exact values remain confidential.
Proactive Reputation Building client
