TAE AEROSPACE'S PRB™ Journey

“Of all the successes we’ve had over the last five years, the reputation work with Jo has been a standout."

Looking back, one of the frustrations I had was that most people in our industry didn’t know who we were or what we did. Some customers knew us as engineers, some as an aviation business, others as engine maintainers. We had done a lot of great things as an organisation, but they weren't recognised outside of our direct customer base. Having gone through a management buyout a couple of years earlier, we were ready to expand the business and take it up a level.

We engaged Jo because we knew the importance of reputation to our business. During the first workshop with our leadership team, we established our overall goal -- to be known as a global aerospace company. Then we agreed on the reputation we wanted to establish among our customers, employees, and partners.

Following Jo’s risk assessment process, we set an interim goal. Internal feedback showed that not all of us in the company agreed we belonged in the aerospace category, so we had to start there. There was a lot to do and we made a number of changes within the business. The first step was to establish ourselves in the Australian aerospace market.

With Jo's guidance, we began to proactively build our reputation in Australian aerospace over the next few years. In 2019, we acquired several companies in the US and started the global part of our reputation journey. Two years later, Rolls-Royce, GE, and Honeywell approached us to work on their new engines in our region based on our reputation.

By 2021 we were established and recognised as a global aerospace brand, and approaching the top 100 global aerospace companies. In five years, we grew from four sites in Australia to eleven sites around the world and doubled our revenues.

Jo taught us to be proactive about building our reputation and it became central to everything we did. Her experience in knowing the right steps to take was a key part of our success. Had we not taken that reputation journey with Jo five years ago we clearly wouldn’t be the same company today.”

TAE Aerospace was sucessfully acquired by ASDAM Group in 2022.