- WHY REPUTATION
- HOW WE HELP
- …
- WHY REPUTATION
- HOW WE HELP
- WHY REPUTATION
- HOW WE HELP
- …
- WHY REPUTATION
- HOW WE HELP
Build value in your business and brand through a higher reputation.
REPUTATION SHERPA GUIDES YOU.
An enduring advantage.
A high reputation in your category leads to lasting, profitable growth. Yet many great service-based businesses struggle to build the reputation they deserve.
It's frustrating when your ideal client chooses a less effective offer. Or worse, has no idea your 'ideal-for-them' service exists.
You might assume competitors have better marketing, or a stronger brand.
But often their true advantage is the one that matters most: A higher reputation.
We start with your custom reputation plan. It guides you to align stakeholders, operations, brand, lead generation, and marketing to build the right foundation.
The right foundation.
Your business is doing well. You might like a few more leads. Or more visibility. Your clients tell you what they value and you *know* how you're perceived.
So why do you need a reputation plan?
The companies we work with provide services their clients love. Now they want to grow profitably, reach more people, and have an even greater impact.
Their leaders want to be intentional about reputation. They recognise the need to go deeper to uncover opportunities and risks. To strengthen the foundations.
Through 12 years of research and practice, we know our reputation work gives our clients better long term results than simply building on what's already there.
Your guides on the journey.
Reputation Sherpa is an Australian-based brand and reputation firm.
We guide business leaders to build more value in their business and brand by establishing a higher reputation in their industry.
Jo has helped CEOs and business owners build and redeem $420M+ in additional reputational value when their companies were sold.
A higher reputation starts here.
Hi, I'm Jo, your chief reputation guide.
I've helped organisations of all sizes build their reputation and brand to achieve their business objectives for 32 years. Some of them are below.
Establishing a high reputation isn't easy. But after 20 years in brand, marketing and communications, plus 12 years of dedicated reputation research, analysis, and testing with clients, we've developed a process that makes it achievable. It's called Proactive Reputation Building (PRB™).
A higher reputation doesn't start with your brand or your marketing. It starts internally, with the right strategy and guide for your business.
"Of all the successes we've had in the last five years, the reputation work with Jo has been a standout.
We grew from 4 sites in Australia to 11 sites around the world and doubled our revenues."
Andrew Sanderson, Executive Director, ASDAM Group
Why Reputation Sherpa?
It's true that not many companies proactively build a higher reputation. But a growing body of evidence worldwide suggests they can and should -- once they know how.
While working overseas, our founder noticed some companies were missing a link between leadership values, culture, operations, branding, and marketing in many companies. Yet a few seemed fully aligned.
We saw how frustrating it was to have a solid brand but struggle with results. And noticed that even the best marketing generated only short-term gains without the right strategic foundation.
That's why we developed our PRB™ and Reputation Builder™ programs. They translate 12 years of research and testing into clear strategy and actions to establish the reputation your company deserves. And it helps you create the leadership legacy you deserve, too.
Journey to a higher reputation.
"There are not many people, really, who fully understand how to manage reputation, how to build it.
I've tried to identify a group around the world. . .and one of them I'm most impressed with is Jo Kinner. . .
Jo really gets it. She can help you get to the mountain."
Elliot Schreiber, PhD, International reputation author and consultant.
Copyright Reputation Sherpa 2024