Jo has 32 years of experience as a business analyst, legal researcher, communications manager, marketing manager, brand agency owner, and reputation strategist.

Jo brings a strategic and analytical approach to solving clients' problems. She has worked in-house and as a consultant for global, national, and local companies based in Australia, Singapore, the US, and the UK.

The inspiration behind Reputation Sherpa came from observing how brand and reputation interact to influence business outcomes. Then Jo observed its role in attracting higher market values when a business was sold. Her enthusiasm for reputation and its role in business success has led to a decade of research and practice in the emerging field of proactive reputation management.

Over 15 years, Jo developed and tested new methods of building reputation proactively. She is passionate about helping business leaders increase their value and impact through reputation.

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